Seamless and continuity editing can also be called 'invisible editing'. Although it is called invisible editing it doesn't mean that there is no editing, its just that editing and cuts between shots is so precise that it is like the scene was never even edited. The first person to master this technique was DW Griffiths.
Continuity editing is what makes a video flow from start to finish, it smooths the flow between each clip. This is to show the story as the director is trying to show, in the way that they view it. This technique helps the viewer to follow the story rather than seeing the techniques used to put the scene together
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